_edited.png)
AI’s Perfect Homes: Too Good to Be True?
- La Chapulina Verde
- Nov 3
- 2 min read
A house listing enhanced with AI may look stunning online, but reality could be very different.
Many people now look for houses online before they visit them. Because of this, real estate agents want their listings to look as perfect as possible. In the past, they would hire photographers or designers to decorate a house and take great pictures. Today, artificial intelligence, or AI, is changing how this is done through something called virtual staging.
Virtual staging uses computers to make rooms look better in pictures. For example, an empty room can appear fully furnished, or an old kitchen can look modern and bright. To do this, sellers upload photos of the real rooms into an AI website, and in just seconds the program adds furniture, plants, or decorations.
This is much cheaper and faster than traditional staging, which can cost thousands of dollars and take weeks. It also helps sellers who live far away or who cannot bring furniture to the property. However, it can be risky if the photos are not real. Some buyers feel disappointed when they see the house in person and realize it looks nothing like the images online.
Experts say it is important to be honest and always mark AI photos clearly. Many listing services even have rules about showing which images were digitally changed. Marketing director Katy Borja believes AI helps sellers because of its speed and flexibility. But Felicia Pulley, from the Real Estate Staging Association, says physical staging still creates stronger emotions and better offers.
Most professionals agree that AI will not replace real staging but will continue to grow as a useful tool. Real estate agents are already using it not only to create images but also to write marketing posts, emails, and blog articles faster. AI is becoming part of everyday business in real estate, not a revolution, but an evolution.
Comments